Table of Contents

Starting With the Stories That Matter Most
Studio-Quality, Without the Studio
A New Era for Global Sports Media
Looking Ahead

Sports are one of the most powerful storytelling mediums in the world. Every game, every press conference, and every highlight reel carries drama, emotion, and history. But for too long, much of that storytelling has been locked behind a single language.

That is why WSC Sports, the global leader in AI-powered sports content creation, has partnered with Panjaya, the AI Video Adaptation Platform to bring these stories to fans in their own language with natural-looking AI Dubbing.

Starting With the Stories That Matter Most

Our collaboration begins with the formats that define sports beyond the field:

Post-game interviews that capture the raw emotions of athletes and coaches
Press conferences where the big stories break
Game summaries and recaps that bring fans closer to the action

By combining WSC Sports’ solution with Panjaya’s AI video-adaptation technology, these stories can now be distributed in 35+ languages within minutes.

Studio-Quality, Without the Studio

Traditional dubbing takes weeks, requires costly studios, and often strips away the authenticity of the performance. Panjaya changes that.

With our proprietary models for context-aware translation, and expressive and aligned speech every adapted video feels native, not translated. A coach’s passion, a player’s intensity, or a commentator’s energy carries across languages with studio-level quality. The process is instant and built to scale.

A New Era for Global Sports Media

This partnership unlocks new opportunities for leagues, broadcasters, and platforms:

Reach fans in their native language without added production overhead
Deliver multilingual content minutes after the final whistle
Create new revenue streams with localized sponsorship and advertising opportunities

“WSC Sports has transformed how fan experiences and sports content are created, and distributed at scale. Bringing Panjaya’s dubbing technology into the mix helps WSC Sports localize those stories for global audiences, before they make them instantly accessible, without losing the passion and authenticity of the original performance. This is the future of sports storytelling.”

— Guy Piekarz, CEO, Panjaya

“Our mission has always been to help sports organizations maximize the ROI of their sports rights by empowering them to connect with every fan, through personalized content experiences at scale. Partnering with Panjaya allows us to remove the language barrier and ensure that every fan, no matter where they are in the world, can experience the excitement of the game as if it was told in their language.”

— Itai Epstein, Director of Gen AI, WSC Sports

Looking Ahead

The companies share the vision of making sports content more accessible for fans everywhere, benefitting the entire ecosystem.

With WSC Sports’ expertise in automated sports content and Panjaya’s breakthroughs in expressive AI dubbing, that vision is becoming reality.

This is only the beginning.

WSC Sports Uses Panjaya AI Dubbing for Global Fan Reach